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About Sandy Lurins

If you have ever stood at that place, that time in life when transformation is happening, you know the feeling. There is so much to do, so much to get right, so much to learn. It takes courage , support and inspiration. I’ve been there... let me guide and support your journey.
— Sandy Lurins

About Sandy

I thought, in turns, I will be OK... I will die... I will survive... I will suffer... Whatever might happen, I had no way to stop it. 

In 2012, I found myself in a dank, tiny room with my manager. She was saying words that I heard but could not take in. That late summer day I was laid off from my corporate career at a major software company. In my years there, I'd  been a program manager, web marketer, and customer experience designer. Prior to that, I'd worked in publishing, education, and non-profit organizations. I savored exploring the latest technology ever since I had my first PC in 1985 - an IBM XT with a 20 MB hard drive. Publishing had taken me into web design in the 90s, and more recently my experience in marketing, user experience, and building web portals launched me into the burgeoning field of customer experience. 

Now, I was told, literally, that I was in the wrong place, at the wrong time.  

I felt naked... the persona I'd developed as my "being" no longer fit me. But if that no longer fit me, what / who would I be?

I don't remember a lot about the first days and weeks after my layoff. Some of the colleagues that were laid off at the same time updated their LinkedIn profiles with new jobs where they'd be doing pretty much what they had done before. 

Not me. 

Over the years, I had achieved many things and learned a lot of skills. I was experienced and capable. But now I felt naked, as though the persona I'd developed as my "being" no longer fit me. But if that no longer fit me, what / who would I be?

I'll be honest. I flailed around for a while. I studied nutrition and life coaching and neuroscience. I started opening creative channels that had gone dry; I started building tabletop fountains as a way to focus on peace, simplicity, and healing. Later, I started creating collage and mixed media art to express both the dark and light of my life's journey.

Something I'd always known became clearer, as well. Although I am by nature an introvert, I love collaborating with others. Co-creating and partnering inspire me to do my best work.

I discovered something called Fascination Advantage. I learned that my own archetype is "The Secret Weapon," a combination of Innovation (the Language of Creativity) and Mystique (The Language of Listening). I had long known about my Innovator self. The surprise was in meeting my Mystique.

You see, our culture rewards and pushes us to be visible and loud, to strive to be first, become famous or "known" for something. As I looked back, I saw that I'd much rather use my innovation, creativity, and skills in service to others. What a revelation that was! 

The rest, as they say, is history. I turned myself in a new direction. The path wasn't that far from the one I'd been on, but I quickly found myself feeling more "at home" in my work than I had in a very long time. From there, one client, then two more, then... referral after referral, I've now worked with a collection of amazing people to bring THEIR story to the world.

For a seed to achieve its greatest expression, it must come completely undone. The shell cracks, its insides come out, and everything completely changes. To someone who doesn’t understand growth, it would seem like complete destruction.
— Cynthia Occelli